Our Mission

Penny Appeal, a non-profit organisation, was born of the Muslim faith in the UK and now operates and delivers lifesaving aid around the world regardless of faith, making a big difference with your small change.

Small change, big difference. A pocket full of pennies transforming the world is what Adeem Younis, founder of Penny Appeal, had in mind when starting the organisation that would take the UK by storm. Born in 2009 not long after a visit to Adeem’s ancestral village in Pakistan, Penny Appeal now provides poverty relief across Asia, the Middle East and Africa by offering solutions that are hard to not think about in today’s western world especially with talks of shortages of precious resources.

Things like food and clean water are necessities that we’ve never had to go without. We’ve never had to leave our homes to walk more than 5 kilometres for water. We’ve never had to sleep hungry. We’ve never had to stop attending school because our parents weren’t able to send us or afford to let us go rather than earn a small income to contribute to the household.

We simply turn on our taps or go to our fridges for water. We have no issues running to our local grocery stores to pick up the items we need to make a family meal or even a local take-out shop! Our children (Alhamdulillah) have access to free education.

Yet there are more than 600 million people in the world without access to clean water, more than 1.3 billion people living in extreme poverty and more than 32 million children not receiving an education.

Those numbers are big. Huge. And not in a good way. That’s where we come in. We’re here to offer you affordable and rewardable opportunities to participate in change.

The chance to change someone’s life by providing them with access to clean water for as little as $1 a day.

The chance to Feed Our World by paying $2 per meal.

The chance to lift a child out of the cycle of poverty by sponsoring them for $1 a day.

We’re not offering grand schemes and billion dollar solutions. We’re offering you a chance to make a big difference with your small change because with as little as $30 a month towards any of our projects, we know how to help millions.